Rawback

Rawback brand

Brand assets

The Rawback mark and app icons, ready to download as SVG and PNG — for press, partners and anyone writing about Rawback.

Rawback
Rawback
The mark beside the wordmark, as it sits in the Rawback header. The mark is the file to download; the wordmark is set in Geist.

Logo

The Rawback mark is an aperture around a backup arc: six blades for the camera, and a gradient core for the library your photos are kept in. Use the standard mark on light backgrounds and the reversed mark on dark ones. The web app icon places the reversed mark on the app's night surface — the same tile the browser shows when Rawback is installed.

Mark preview

Mark

2048px

For light backgrounds. Transparent.

SVG
Mark, SVG
PNG
Mark, PNG, 512 pixelsMark, PNG, 1024 pixelsMark, PNG, 2048 pixels
Mark, reversed preview

Mark, reversed

2048px

For dark backgrounds and photography. Transparent.

SVG
Mark, reversed, SVG
PNG
Mark, reversed, PNG, 512 pixelsMark, reversed, PNG, 1024 pixelsMark, reversed, PNG, 2048 pixels
Web app icon preview

Web app icon

1024px

The installed web app and the Apple touch icon.

SVG
Web app icon, SVG
PNG
Web app icon, PNG, 180 pixelsWeb app icon, PNG, 512 pixelsWeb app icon, PNG, 1024 pixels

Pick SVG wherever it is accepted — it stays sharp at any size. The PNGs have a transparent background, except for the icons, which are opaque tiles.

iOS app icon

The icon exactly as it ships on the App Store, in all three appearances iOS offers. The files are square and full-bleed, because iOS applies its own rounded mask — the previews here show that mask.

App icon preview

App icon

1024px

The default Home Screen icon.

SVG
App icon, SVG
PNG
App icon, PNG, 1024 pixels
App icon, dark preview

App icon, dark

1024px

Shown when the Home Screen is set to dark.

SVG
App icon, dark, SVG
PNG
App icon, dark, PNG, 1024 pixels
App icon, tinted preview

App icon, tinted

1024px

Greyscale art that iOS recolours. Transparent.

SVG
App icon, tinted, SVG
PNG
App icon, tinted, PNG, 1024 pixels

Colour

The core's gradient carries all the colour in the mark; everything else is neutral. The interface tokens are the app's own theme, in its light and dark values. Click a value to copy it.

Aperture gradient · 3 stops · 135°

Gradient

  • CyanGradient start
  • GreenGradient midpoint
  • SandGradient end

Neutrals

  • InkBlades on light
  • MistBlades on dark
  • NightApp surface

Interface tokens

From the app’s theme · light and dark

  • --backgroundLight Dark Page ground
  • --foregroundLight Dark Text, and the primary button
  • --muted-foregroundLight Dark Secondary text
  • --borderLight Dark Hairlines and dividers
  • --accentLight Dark Focused, on and selected states — never the main action
  • --destructiveLight Dark Errors and destructive actions

Typography

Rawback is set in Geist, a neutral variable sans that stays quiet next to photographs, and Geist Mono sets the camera's numbers and the small uppercase eyebrows. The web, desktop and Android apps use both; the iPhone app keeps SF Pro for text, the face Geist is drawn after. Chinese text falls back to Noto Sans SC; Japanese and Korean use the system's own fonts, without Latin tracking.

Geist

Variable · weights 100–900 · Latin · with Geist Mono

Display40–72 · 500 · −2.5%
Blue hour
Section heading28–44 · 500 · −1%
Every frame, kept
Page title28 · 500 · −1.5%
Singapore, October
Body16 · 400 · 1.6
Every frame from the shoot lands in your library with its capture time, lens and place.
Eyebrow11 · 500 · +8% · Geist Mono caps
Capture · 12 Oct 2026
Wordmark13 · 600 · +18% · caps
Rawback
DataGeist Mono · 13 · EXIF
200mm · f/2.8 · 1/250s · ISO 250

Usage

The mark works best with nothing added to it. A few guidelines keep it recognisable wherever it appears.

DoGive it roomKeep clear space of at least a quarter of the mark’s width on every side.
DoMatch the groundUse the reversed mark on dark backgrounds and photography.
16243248
DoStay legibleDon’t reproduce the mark smaller than 16px on screen.
Don’tStretch or squashAlways scale the mark proportionally.
Don’tRecolourKeep the gradient core and neutral blades as supplied.
Don’tAdd effectsNo shadows, glows, outlines or bevels.
Don’tLose contrastThe dark-bladed mark disappears on a dark ground.

Terms of use

These assets are provided so you can refer to Rawback — in articles, reviews, tutorials and integrations. Please don't modify them, combine them with other marks, or use them in a way that suggests Rawback sponsors or endorses you.

For anything these files don't cover, or for higher-resolution artwork, write to [email protected].