Rawback brand

Brand assets

The Rawback mark and app icons, ready to download as SVG and PNG — for press, partners and anyone writing about Rawback.

Logo

The Rawback mark is an aperture around a backup arc: six blades for the camera, and a gradient core for the library your photos are kept in. Use the standard mark on light backgrounds and the reversed mark on dark ones. The web app icon places the reversed mark on the app's night surface — the same tile the browser shows when Rawback is installed.

Pick SVG wherever it is accepted — it stays sharp at any size. The PNGs have a transparent background, except for the icons, which are opaque tiles.

iOS app icon

The icon exactly as it ships on the App Store, in all three appearances iOS offers. The files are square and full-bleed, because iOS applies its own rounded mask — the previews here show that mask.

App icon preview

App icon

1024px

The default Home Screen icon.

SVG
App icon, SVG
PNG
App icon, PNG, 1024 pixels
App icon, dark preview

App icon, dark

1024px

Shown when the Home Screen is set to dark.

SVG
App icon, dark, SVG
PNG
App icon, dark, PNG, 1024 pixels
App icon, tinted preview

App icon, tinted

1024px

Greyscale art that iOS recolours. Transparent.

SVG
App icon, tinted, SVG
PNG
App icon, tinted, PNG, 1024 pixels

Referencing the App Store

To link to the app, pair the icon with Apple’s official “Download on the App Store” badge from Apple’s marketing resources, rather than recreating it.

Colour

The core's gradient carries all the colour in the mark; everything else is neutral. Click a value to copy it.

Aperture gradient · 3 stops · 135°

Gradient

  • CyanGradient start
  • GreenGradient midpoint
  • SandGradient end

Neutrals

  • InkBlades on light
  • MistBlades on dark
  • NightApp surface

Interface accent

  • TealAccent, light theme
  • Teal, brightAccent, dark theme

Usage

The mark works best with nothing added to it. A few guidelines keep it recognisable wherever it appears.

Do

Give it room

Keep clear space of at least a quarter of the mark’s width on every side.

Do

Match the ground

Use the reversed mark on dark backgrounds and photography.

16243248Do

Stay legible

Don’t reproduce the mark smaller than 16px on screen.

Don’t

Stretch or squash

Always scale the mark proportionally.

Don’t

Recolour

Keep the gradient core and neutral blades as supplied.

Don’t

Add effects

No shadows, glows, outlines or bevels.

Don’t

Lose contrast

The dark-bladed mark disappears on a dark ground.

Terms of use

These assets are provided so you can refer to Rawback — in articles, reviews, tutorials and integrations. Please don't modify them, combine them with other marks, or use them in a way that suggests Rawback sponsors or endorses you.

For anything these files don't cover, or for higher-resolution artwork, write to [email protected].